We Need to Become the Media

"The main stream media is never going to cover what is life affirming and hope filled, because what is life affirming and hope filled makes us very bad consumers… "

Julia looks at how negative news stories in the media fuels consumer activity. She suggests that positive news will never have a place in the mainstream media as long as the corporations that support the media want increased consumption. One way around this is to become our own media and to network with individuals and groups with common goals. WATCH

Julia Butterfly Hill is an Environmental Activist, NGO Director from United States

In 1997 Julia climbed up an ancient Redwood to save it from being felled. She stayed in the tree for over two years before the timber company agreed not to cut it down (nor any of the trees immediately surrounding it). Julia has since been involved in environmental advocacy and has worked tirelessly in support of indigenous peoples around the world.


Other videos from Julia Butterfly Hill

A World of Solutions

Campaigner and environmental activist Julia Butterfly Hill reflects on the concept of sustainability and what it will take to make it mainstream. She talks about the power of individual… 5:11 min. video

Reconnecting Human Nature

Julia talks about humanity’s disconnect from nature and how we are part of nature’s system, not above or beyond it. She talks about the principals that guide her life… 3:42 min. video

The Indigenous Connection

Julia Butterfly Hill talks about her work with indigenous groups globally. She describes the charity-based approach many ‘westerners’ take when responding to the plight… 3:42 min. video

On Globalization

Julia Butterfly Hill discusses the pressing need to globalize compassion and respect … 0:51 min. video